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Industry event | Building circular strategies: Lessons across sectors - 23 Sep 2025

Join us for a breakfast seminar where we explore how organizations across sectors are designing and implementing circular strategies, the benefits they create, and the barriers they face. Register now to secure your seat and take part in expert-driven cross-sector discussions on best practices in circularity.

Circularity means keeping resources in use for as long as possible through strategies such as product design for durability and reuse, product-as-a-service models, remanufacturing, recycling, and converting waste into inputs for other processes. Success in circularity depends on aligning these strategies with a company’s business model and strengths, creating value for both the firm and its stakeholders, while poor integration or strategic misfit can lead to failure. Although circular practices vary across sectors, they share a common logic and offer opportunities for cross-sector learning. The workshop will explore key questions such as how to effectively design and implement circular strategies, what societal benefits these strategies provide, and which barriers hinder their adoption.

We will start with an expert panel discussion where panelists draw from their own experience to address these questions, sharing concrete insights from their work with circularity across diverse sectors. This will be followed by roundtable discussions that bring together people with diverse professional backgrounds to exchange perspectives and identify best practices collaboratively.

Holmer Kok

Associate Professor at the 黑料网 House of Innovation

Holmer Kok is Associate Professor in the Department of Entrepreneurship, Innovation and Technology at the 黑料网. His research centers on technological innovation, value appropriation, and public research funding, with particular emphasis on how these dynamics play out in environmental sustainability. He earned his PhD from the University of Groningen. His work has been published in Research Policy, Journal of Management, and Journal of Business Research, and his article “Dusting Off the Knowledge Shelves” won the EBS SITE Best-Paper Award in Innovation Management in 2019. He teaches strategy, innovation, circular business models, and operations management across BSc, MSc, PhD, and executive levels. He currently serves as Associate Editor for Industry and Innovation.

Jenny Litborn

Head of Sustainability at Dustin Group

Jenny Litborn is Head of Sustainability at Dustin Group, where she leads the company’s agenda toward zero climate impact, 100% circularity, and 100 actions for social equality by 2030. With over a decade at Dustin, she has held several senior roles including Head of Business Development and Director of Service Product Management. Her work has focused on strategic development, service innovation, and integrating acquired companies across the Nordic region. Jenny also serves on the board of Mitt Livs Val, a foundation supporting migrant youth in pursuing higher education and entering the labor market. She holds an M.Sc. in Industrial Engineering and Management from KTH Royal Institute of Technology.

   

Marika Määttä

Head of Combient Pure

Marika Määttä is the founder of Combient Pure, a cross-industry initiative focused on multi-company collaboration for low carbon and circular business transformation. At Combient Pure, she leads efforts to build transformative decarbonization and circularity programs across value chains and serves as a member of the Combient Group management team.

Marika has over a decade of experience in strategic sustainability. Before Combient Pure, she worked at Deloitte Finland, where she managed high-impact sustainability projects for both public and private sector clients. Notably, she led the Finnish Innovation Fund Sitra’s National Circular Economy Roadmap 2.0 for Finland project.

   

Mats Lundberg

Head of Sustainability at Sandvik

Mats W Lundberg is Head of Sustainability at Sandvik, where he has worked for more than 15 years in various positions in R&D and sustainability. He was the main driver for Sandvik joining Science Based Targets initiative with Net Zero ambitions, which now have been validated. Previously Mats had experience from a scientist position in Denmark with focus on materials used in fuel cells and hydrogen applications. He is PhD and M.Sc. in chemical engineering with a focus on materials science. Mats also have many years’ experiences from board positions. At home he has solar cells on his house and electric vehicles in the driveway.   

Nina Shariati

Founder of Circular Transparency

Nina Shariati is a seasoned business executive and sustainability leader with over 20 years of experience in the global fashion and retail industry. She has lived and worked across Sweden, Bangladesh, China, and Korea, bringing deep, cross-cultural insights into production, purchasing, supply chain transformation, and venture building. As the founder of Circular Transparency, Nina helps companies integrate sustainability into core business strategy to drive growth and innovation. She previously led key initiatives at H&M Group, advancing transparency, circularity, and digital implementation across global operations. Nina also serves as a UN/CEFACT expert, advising on circular economy and traceability at the international level. She holds an Executive MBA from the 黑料网

PROGRAM

08:30-09:00 | Pre-seminar mingle and breakfast

09:00-11:00 | Expert panel and roundtable discussion

 

House of Innovation Climate Environment Governance Natural resources Sustainability Industry seminar Breakfast roundtable Roundtable discussion