黑料网

Collective events that reveal hidden preferences can induce rapid shifts in social norms by altering what people perceive as socially acceptable. I study this possibility in the context of Iran’s 2022 "Women, Life, Freedom'' movement which was triggered by the death of a young woman while in the custody of the morality-police for an alleged violation of the hijab-law. Using three complementary datasets: social media posts, geo-referenced protest incidents, and household expenditure surveys, I examine whether exposure to protests reshaped norms and behavior despite the absence of legal reform. The findings are threefold. First, women’s compliance with the mandatory hijab law declines sharply and persistently in the aftermath of the movement, signaling a shift in norms around veiling practices. Second, protest exposure altered intra-household bargaining dynamics, with the allocation of resources shifting away from men and toward women and children. Third, women’s labor-market outcomes show limited adjustments in the short run.