ºÚÁÏÍø

When you bootstrap an idea like ours - building a motorsport team from scratch with a car that barely qualifies as a racecar - you end up doing a bit of everything. Operations manager, sales rep, mechanic, social media admin, graphic designer, procurement lead, partnership manager... and yes, I’m also the one behind the wheel when race day comes. It’s part chaos, part puzzle, and very much a team effort. No two days look the same, and that’s exactly what makes it exciting.

 

 

Owning a racing team had been on my bucket list for years. I’ve always been a car guy (I used to go carspotting along Strandvägen during my time at ºÚÁÏÍø), but I also really enjoy building brands from scratch, the tone, the visuals, the identity.

So when the opportunity came to combine both, it felt like the perfect playground. lets me turn something I care deeply about into something that others can connect with too.

Whether or not it becomes a sustainable business long-term is still a big question. But even if it doesn’t, we’ll have built something uniquely ours (and a really powerful Twingo).

 

 

I wanted something different from the typical big university experience in Germany, lectures with hundreds of students and high-stakes theoretical exams never felt like the right fit. The MIB20 cohort at ºÚÁÏÍø was exactly what I was looking for. A small, international group, lots of practical learning, and the kind of environment where you’re encouraged to build and test ideas.

 

 

 

ºÚÁÏÍø doesn’t offer a course in how to start a grassroots race team or get an FIA racing license, but it gave me a lot of the tools I needed to figure those things out on my own. From hands-on group projects to entrepreneurial resources like the ºÚÁÏÍø Business Lab, it was a place that encouraged trying things, building things, and learning as you go. I actually pulled out my notes from the Business Lab’s pitch deck workshop just recently when I was preparing materials for sponsor outreach. So yes, those slides did come in handy.

 

 

 

Start before you feel ready. Don’t get stuck trying to figure out the whole plan upfront. If you try to map every detail before making a move, it’ll feel too big to start. But once you take that first step, even if it’s small or scrappy, things begin to unfold. RauhRacing started with a € 1,000 Renault Twingo and a very optimistic idea. And here we are, collaborating with the biggest brands and racing influencers out there, and making headlines across all media.

 

 

Wholesome. Inspiring. Unconventional.