HOI research | Breaking down product modularity helps R&D teams innovate better
12 June 2025
Some ways of designing products make R&D teams more creative and efficient, while others can hold them back. A new study published by House of Innovation researcher Stefan Haefliger in Industrial and Corporate Change reveals that understanding two distinct aspects of product modularity is key to improving innovation. By treating standardization and reconfigurability as separate dimensions rather than a single concept, the study offers clearer insights into how modular design can boost both creativity and efficiency in product development.